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CIBA Unveils Refreshed Brand Identity as it Celebrates 30 Years of Success

CIBA has unveiled a new logo and website as part of an extensive rebranding initiative celebrating 30 years in business.


GLENDALE, CA – (Aug. 1, 2023) – CIBA Insurance Services, a trusted name in the commercial insurance landscape, proudly announces a transformative brand refresh initiative. As the company commemorates its 30th year of exceptional service, this visionary effort features a bold new logo, modern aesthetics, and an engaging color scheme. This strategic move firmly positions CIBA Insurance Services as an expertly adaptive leader, equipped to deliver tailored solutions, advanced risk management strategies, and unparalleled support to property owners and managers.


"Our brand refresh is not just about updating our logo and website," expresses Lisa Qiang, Marketing & Broker Relations of CIBA Insurance Services. "It's about reaffirming our commitment to our customers and being a visual representation of who we are as a company and where we are going. We want our customers to continue to feel confident and secure when they choose the CIBA Program."



CIBA’s new logo subtly embodies the main ideas of what makes CIBA successful and what we hold important.

  • Stability & Familiarity: Our new logo retains the triangles that have been seen in our logo since it was created and embodies an element of familiarity and comfort.

  • Modern: Sans Serif shows a modern & youthful version of our brand that conveys an approachable and friendly feel without losing the clean/expert tone we strive to carry.

  • Experts, Strength & Dependability: We've moved away from our deep red to a bright, refreshing blue to convey our dependability, intelligence and strength.

  • Future Focused, Adaptable, Client Focused: Lowercase letters show our commitment to being modern & future focused while allowing our clients to feel more connected to us.


For years, the CIBA name has been synonymous with dependability and a commitment to excellence. The new logo and brand refresh communicates these core values, while moving the brand in a more modern, and future-focused direction.


About CIBA Insurance Services

Founded in 1993, CIBA Insurance Services has emerged as a prominent E&S insurance program, consistently delivering tailored solutions that meet diverse insurance needs. Through advanced data and analytics, CIBA provides adaptive risk solutions that cater to the evolving demands of the Commercial Real Estate industry. Widely recognized for its comprehensive coverage strength, CIBA is synonymous with excellence in underwriting, claims management, risk management, and loss control services, setting industry standards for unparalleled service.


For more information, visit www.cibaservices.com, or follow the company on LinkedIn.


Media Contact:

Lisa Qiang

Broker and Market Relations Manager

(818) 853-5136

lqiang@cibaservices.com

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